08 5 / 2014

http://entryleveljobscamsblog.blogspot.com/2013/03/houston-marketing-firm-houston-tx.html

I found this interesting blog entry on blog spot over a Houston based marketing firm. Take a look at the article, this may help some of you that are looking for jobs in the marketing industry.

08 5 / 2014


In an effort to make sure we keep in contact and develop lasting relationships with our clients and perspective clients, we have established a “news outlet” that highlights industry trends, up and coming news articles, and tid-bits. I believe that the best way to make sure you retain your clients and make sure your companies are happy is through creative initiatives. Here is a look at a campaign I recently sent out to my clients. Take a look at how the message is centered around their industry, and has little to do with my business. Hope this helps those in sales for all industries!

 

29 4 / 2014

kateoplis:

“Let’s run through a little thought experiment.
Imagine there’s a list somewhere that contains every single webpage you have visited in the last five years. It also has everything you have ever searched for, every address you looked up on Google Maps, every email you sent, every chat message, every YouTube video you watched. Each entry is time-stamped, so it’s clear exactly, down to the minute, when all of this was done.
Now imagine that list is all searchable. And imagine it’s on a clean, easy-to-use website. With all that imagined, can you think of a way a hacker, with access to this, could use it against you?
And once you’ve imagined all that, go over to google.com/dashboard, and see it all become reality.”
What Google Knows About You | WSJ [more]

kateoplis:

Let’s run through a little thought experiment.

Imagine there’s a list somewhere that contains every single webpage you have visited in the last five years. It also has everything you have ever searched for, every address you looked up on Google Maps, every email you sent, every chat message, every YouTube video you watched. Each entry is time-stamped, so it’s clear exactly, down to the minute, when all of this was done.

Now imagine that list is all searchable. And imagine it’s on a clean, easy-to-use website. With all that imagined, can you think of a way a hacker, with access to this, could use it against you?

And once you’ve imagined all that, go over to google.com/dashboard, and see it all become reality.”

What Google Knows About You | WSJ [more]

(via businessinsider)

19 4 / 2014

For those of us just starting our careers in whatever fields that may be, you have probably noticed that the routine of your life has now come to an abrupt adjustment. Instead of having calculated, scheduled classes you now find yourself accountable of clocking in at 8 AM and ending your day at 5PM or later. You have now come to realize that your work is non-stop, there is no room to take an hour long break to play your favorite video game, grab your favorite latte, or scroll around aimlessly on Facebook. You are now a certifiable professional, and depending on that profession, you may be dedicating the majority of your time to your job.

So how do you keep on task when at any given moment more work can be dropped in your lap? After all, most of us will be starting out in a start-up or entry level role where the work is never-ending and the pay is measly. The simple answer is to create a proper go-to task list. Here are some of the steps to make sure you are the most productive “you” you can be.

Buy yourself a white-board

Many of us will turn to our online calendars whether it be through our Gmail accounts or on our phones. Forget it. Use it as a back-up tool, because friends nothing will get done unless your task is in the first thing your see in the morning and the last thing you see at night. A big freakin’ white board will do the trick; trust me I have been a serial procrastinator since 1999. Now when you have purchased that white board, preferably the calendar-style white board, fill it up with every task you need to do that month. Highlight important dates in one color, birthdays in another, special events in another and so on and so forth.  This will stay in your room of choice, my pick:bedroom or your office. Which is the last room you are in when you go to sleep at night? Is it the living room? Stick that bad boy right next to your television and tell me how many times you forget to do something now. Don’t forget to mark off tasks as they come. That will be the most rewarding erase job of your life.

Set your alarm for important dates

Every cell phone has a calendar, which is a good tool in itself. But if you are wanting to really make sure you stay on task, link your Gmail calendar to your phone, set the alarms for your most important meetings, and let the fun ensue. Yes you may become annoyed at the constant buzzing of your phone, but trust me you wont ever forget what your suppose to be doing.

File away your paperwork externally and electronically

Does your job give you a ton of paperwork you are in charge of? Don’t fret there has been a way to not get swamped by mountains of papers and that is called your simple file cabinet. If your work does not provide one, then invest in one. Target, Wal-Mart, and even some grocery stores carry cheap, plastic filing systems. Take the time and label things according to importance. You will love yourself when you are done. If your job has the paperless approach and sends things via e-mail or Dropbox,use this tool to your advantage. If you are using Google e-mail or Microsoft Outlook, then you probably have access to a drive or cloud system. Use this to file away important documents. Basically, use your electronic filing system the way you would use your normal filing cabinet.

Make a Personal Goal Plan

Finally, last but not least, make a year-long personal goal plan. This is something you should probably do at the beginning of the year. Organize it by personal, social, and professional goals as you see fit, and don’t forget to assign yourself deadlines.

Use these tips and watch your life become a little bit simpler. The more time that is documented and accounted for, the more time you usually find to spend doing things that you love. Who knows? You may have just opened yourself up to two extra hours of downtime per week just by organizing your life.

14 4 / 2014

14 4 / 2014

adteachings:

Strategy, simplified.

adteachings:

Strategy, simplified.

(Source: dianegrams.com)

14 4 / 2014

Dove is at it again with their advertising campaign geared to “real beauty.” I think it is refreshing and interesting to see them stir up controversy for an item as simple as soap.

14 4 / 2014

In my second essay in my dialogue on “Adventures in Selling…” I wanted to highlight a major component on being a successful salesperson: finding your sales industry. Now I consider my role as student in the classroom of Sales, especially being in a new and exciting work atmosphere.I have developed a certain ideology when it comes to narrowing down choices for partnerships in this career. I will start by summarizing my sales career thus far and how it has helped form and shape me as a professional.

I started out in sales at a tender age of sixteen. At the time I was selling local businesses advertising space for my high school year-book. I was going door-to-door, no script in hand and not knowing who I was going to speak too. I would simply walk in, ask for the manager, and introduce myself before I took out a copy of our year-book to show them how great they would look supporting their local school district; after all the community reveled in family-oriented businesses. This would become my role once again in my second and third year of college when I became an executive: managing accounts, cold calling, managing territories, and learning the ropes once again on how to successfully target areas and sell them our advertising spaces in our local newspaper. This time, having a short amount of knowledge helped me generate more of an idea of how to be successful. I began to form a better executed talk track, I began to know where to scope out new businesses and come in with my card ready in hand and questions written and ready to be answered. I even became more aware on how to make conversations more geared to their certain industry. Yes, I in fact was having a love affair with the advertising industry.

Now fast-forward to 2012. I was a college-graduate. Thank goodness! I survived. Walking away with my Bachelor’s Degree in Communication was the best day of my life. I found myself in the same whirlwind of job scouting as all 7,000 other of the graduates: putting in applications, telephone interviews, overcoming the many objections, when finally I again found myself in a marketing role, and yes, in a sales role, which is exactly what I wanted. Learning how to pitch and market random items while managing inventory would be my job. Frankly, it became apparent it was pretty much a scheme: demanding long hours, very low pay, no room for upward mobility—but I still felt determined to find myself in my  desired industry.Marketing was the closest I had to an advertising role, and I felt deflated that my short lived marketing role was so unlike what I had become accustomed. I managed to get involved in an advertising role a soon time later, as a sales developer. You would have imagined I would have stayed.You would be wrong.

So why did I speak about those certain roles? Having so many jobs from a young age and many stories, those stick out in my mind. Why did I feel the need to talk about them, when I have other sales stories I could share? Well, simply put it is obvious that I am passionate about advertising and in knowing that one would assume that I would have stayed in my role for the firm: after all it was all I ever had dreamed.But reality sunk in when I realized I had picked the right industry, but the wrong role. I was simply a cold-caller. No interaction with existing clients, no e-mail campaigns, mail-outs; simply put I was in charge of being a telemarketer. When researching I made the mistake of being so excited to join the industry of my dreams to overlooking the bottom line: what exactly was my day to day task. So where did I end up? The truth is I work in Information Technology—a great mid-level ground between marketing and advertising. If it wasn’t for information technology, there would be no way possible to produce advertising and marketing. The knowledge I have gained from this industry not only will be beneficial to me, but my ability to know about my truest passion.

So, to wrap up. To find your successful sales industry, you must have some desire to learn, and love that particular vertical. I love advertising, and even though I am not in that industry, I chose an industry that works closely with them. To say it will be my role forever is premature, but for now, as a mid-level professional, it serves a greater purpose: a support system for the ultimate goal.Whatever your passion, these simple tips may help solidify a track to the sales career best fit for you:

  • Find out what industry or business you find yourself most intrigued. Do you find yourself fascinated by trends in software development? Narrow your scope and work inward from there. You are fascinated with software, but which ones? Maybe that is a path worth looking at.
  • Find out which industries you have been most successful with thus far. Have you held a role in sales before? Where did most of your revenue come from? Who was your biggest client?Where did you find yourself asking the most questions and were those questions necessarily associated with the sale? If not involved in sales but other aspects of business, ask yourself who you think you could have sold too and who you would have loved to work with the most. Clients work better with those they consider partners.
  • Make sure you research and read the role clearly: don’t make the mistake I did and blindly go into something and find out later on that it isn’t what you had prepared yourself for. Be patient, if you can’t truly see yourself being successful, even with proper training and compensation, then the role may not be for you. A true salesperson is willing to push the extra mile, work the extra minute, and make small sacrifices.
  • Find out your end career goal. Believe it or not this will help drastically on what sales positions to apply for. If you find that you would be more comfortable and successful in an office environment go into inside sales. Repeat that thinking for what you know would be the scenario that would make you unsuccessful.

These short and simple tips can help lead you to the correct role in sales—a role that can be profitable and fulfilling. 

Marissa Alonzo is a sales executive in Houston, TX. Her career in sales has been active since 2009. She enjoys writing, and hopes to infuse her skills into her role and lead businesses to successful partnerships.

10 4 / 2014

mareemar:

To whom it may concern,

I am part of the millenial generation. I know what you may be thinking when you hear “millenial” or think of someone born within that time period: Entitled. I have heard it before, and I hear it time and time again when I walk into a room asking for things as simple as…

10 4 / 2014

To whom it may concern,

I am part of the millenial generation. I know what you may be thinking when you hear “millenial” or think of someone born within that time period: Entitled. I have heard it before, and I hear it time and time again when I walk into a room asking for things as simple as employment or fair pay. I understand your stance, how it could seem that we, as a whole, stay on mommy and daddy’s dime to go to college and get wasted, party all night, and sleep all day; I have seen that. I could understand why you scoff when we walk in, briefcases in hand, and don’t know a single thing about the position other than what was taught in our collegiate classes; it would frustrate me too. I can even understand how you roll your eyes when you hear a young twenty something whine about how hard it is too work and go to school; if only they knew what true work really entailed. But if you could only take away the pre-judgement and the list of excuses why you shouldn’t employ me, do business with me, trust me, or give me a chance I have a list of reasons prepared for you:

  • Post-graduates are ready and willing too work. Let us not get that information misinterpreted. Articles that highlight the fact that many are living with their parents fail to mention the hundreds of applications sent to receive only handfuls of interview, to which most indicate “prior experience is a must.” May I ask how one gets prior experience when you are simply trying to start your career? Many a time volunteer experiences are overlooked, and those who worked for a living—a literal living to make sure they were fed and sheltered while staying up all those nights to study, are told that their work experience is not valid. In my eyes, all work experience should be considered valid. So the next time you write off someone simply because they don’t have the extra one year experience doing menial entry level stuff like fetch your coffee or enter data like a robot, please remember that although college can be fun it is one thing: a learning atmosphere. Classes are taken and passed, clubs are joined to socialize and network with others that crave more information on the industry of their choice, and work is done; whether it is at McDonalds flipping burgers or doing an internship for free for a (hopefully) potential employee.
  • Times have changed. People of older generations sling this phrase around like their life depends on it when it comes to anything regarding progression in technology, strides in cultural diversity, and anything regarded as “modern.” But while the phrase is annoying, it is true: times have changed. We now live in a decade where your spend thousands of dollars to receive a degree to only find that you are competing next to millions of others that have done the same; and when you finally do land that coveted role—surprise!— here is your payments plus interest so good luck ever being able to afford anything. We now live in an age where people are living and working longer, leaving no reasonable time frame for anyone to move into those sought after executive roles. So when you question why so many college graduates end up living at home—there is your answer. How can one be responsible and try to pay for all bills and sacrifice their social life? Live with your parents, it will drastically affect anyone’s ability to take you seriously while saving you money that you will desperately need.
  • We are hopeless and hopeful all at the same time. We hope to gain a chance to prove ourselves, but the opportunities are so scare we hopelessly cling to what we do have, whether that be our pension to watch trash TV or grab a drink or two after we pound the pavement. We feel this because we do care about our futures, whether we ever get the chance or not.

To close, to blame one generation is foolish and I think that as a whole and as a nation we learn to accept our fates. If we want to see the economy one day flourish, then please before you pass over my resume or someone else’s because we aren’t “something” enough for you, give us just one chance to prove we can do the job. Let us also remember that like in any other time frame there have always been those that will work hard, and those who will do anything to reach their goal.

Sincerely,

A Millenial of the Modern Age